Product Innovation

Project specs and modifications include:

• 20′ ST – New / One Trip shipping container
• 7’W x 7’L Walk-in cooler w/ Trusscore walls & ceiling and diamond plate floor
• Standard personnel door
• (3) Awning windows
• (3) Interior fixed stainless steel countertops
• (3) Exterior collapsible stainless steel counters w/ LEDs
• Basic electrical with: 2 cage lights in service area, vapor tight light in walk-in cooler, outlets & a 50A panel w/ SO cord
• 10-tap draft system
• Reclaimed wood tap wall
• Epoxy floor in the 8’ x 12’ service area
• Interior service area painted burnt orange and off-white
• Exterior painted sky blue & white
• Custom vinyl graphic & signage
• Mounted TV, heater, and fans
• Exterior signage, speakers, beer gas cage, and sconces
• Self-contained hand-washing sink and merchandiser refrigerator in the service area

The 20’ BeerCan Heavy can be found at Aspen Grove Center in Littleton, Colorado. Aspen Grove is an outdoor mall with mountain views and is home to over 50 retail stores. The container bar can be found at the shopping complex’s brand new BarBox Beer Garden. With over an acre of grass and tons of parking, the beer garden is perfect for events, festivals, parties, concerts and hangouts with friends and family!

Click here to review ROXBOX’s Four-Step Phase Process

Since the Aspen Grove team chose a standard, predesigned ROXBOX product (while also including add-ons that made the unit their own and match the Breckenridge Brewing aesthetic), we were able to move through all of re-construction Phase 1 (Design & Planning) + Phase 2 (Construction Documents) within weeks. Phase 3 (Construction & Production) of this BeerCan Heavy unit took just under 5 weeks. Since Aspen Grove Center is just down the road from ROXBOX’s facility in Denver, Phase 4 (Delivery and Installation) only took a few hours. Aspen Grove was then able to immediately open the beer garden that week and begin capturing revenue!

• 20′ One-trip shipping container
• Roof-top deck with collapsible railings
• Custom 3D boom box elements: speakers, light-up equalizer, buttons, and a custom vinyl wrap
• Sound-activated LED lights
• Interactive DJ experience with DJ booth and high-end DJ equipment
• Numerous speakers and subs
• “Selfie room” with custom neon signs & green walls
• Interchangeable SEG graphics allow for different brands to “skin”/brand the unit
• Custom stairs and flooring
• Lighting, electrical, solar, and actuator systems – all with redundancies
• Interior and exterior black paint
• Removable railings, stairs, and walls
• Mechanical room w/ employee door
• (2) Awnings on actuators with solar-panels
• (2) fold-down decks
• 100% solar-powered with six (6) solar panels
• (3) massive batteries (the unit can run for an entire day on a full charge without the sun)
• Custom trailer that makes the unit easily moveable

Fortunately, the first couple stops for the BoomBox were right in our backyard for some incredible concerts at one of the world’s most iconic music venues – Red Rocks Park & Amphitheatre.

Currently, the BoomBox can be found traveling the country on the Coca-Cola BoomBox Tour, where it will stop at events, concerts, festivals, parties, and sporting events along the way. The BoomBox’s first tour will be a full west coast tour, making appearances in Denver, Salt Lake City, Portland, Seattle, Los Angeles, and Phoenix. Be sure to check out the hashtag #cocacolaboomboxtour on all social media platforms to see where the unit currently is and where it is headed. Who knows, maybe it will pop up in your hometown next!

In regards to where the BoomBox is able to operate, the answer is simple… anywhere! Since the unit is fully solar-powered, there are no limitations to where the BoomBox can go.

The timeline on this project was VERY aggressive. We spent about a month in pre-construction refining the design with the Coca-Cola team and creating detailed shop drawings. We only had ~7 weeks to build the unit (along with numerous other projects we had in production) in order to have it ready for multiple dates at Red Rocks and the start of the 2022 BoomBox Tour.

The ROXBOX team really came together to build this incredible shipping container experiential marketing unit in record time!

• 20’ high-cube double-door one-trip shipping container
• Electric, lighting and plumbing
• Kegerator with dual tap system
• Back bar equipment including mini-fridge, ice-maker, and hand sink
• Custom granite bar countertop, subway tile, and foot rails
• Double-sided awning
• ADA compliant space
• Custom “rat rod” rusted finish – we utilized a special technique to activate the rusting process to the desired point, arrested the rusting process, and put a clear coat to protect and maintain the desired “Rat Rod” look forever.

The custom patio bar can be found at the PDG Design District, a 354-unit Class A multifamily development, located in Denver, Colorado. The patio bar is located on a fourth-floor open air beer garden at the complex along-side cornhole, bocci ball and other amenities for this luxury apartment building. The private beer garden is open year round, with the patio bar serving as the centerpiece of the two acre space. With free beer always on tap, an ice-machine for making drinks, and a built-in TV – this beer garden is sure to be a popular spot for residents.

PDG approached us in May of 2020 to bring this concept to their development. We spent several months in pre-construction Phases 1 & 2 to get the exact plan and design dialed in and ensure the unit met all requirements of the Denver Building Department. With approved plans and a green light to proceed from PDG, in the Fall of 2020 we modified the container in weeks and craned the unit into place partially built. Due to the design, structural modifications, and high-end finishes, we coordinated with PDG  to complete the unit on-site. As PDG finalized the development, we spent a few final days wrapping up the details on the unit, giving PDG the ability to showcase the patio bar for their Grand Opening in 2021.

• 40’ High-Cube one-trip container
• 10’ walk-in cooler that holds 20+ kegs 
• Cooler entry from the person-door inside the bar and from the container doors outside the bar
• Custom pipe-tap with 8 taps utilizing a glycol system
• Electrical, lights & plumbing
• Person-door employee entry
• Custom signage and branding
• Three customer windows with retractable awnings and stainless steel countertops (one ADA compliant customer window)
• Additional back bar customer window with awning and sliding windows
• Custom back bar equipment, including: two refrigerators, hand sink, cabinets, and stainless countertop
• Certified modular building with the State of Colorado

The custom BeerCan can be found at Left Hand’s brand new beer garden at their headquarters in Longmont, Colorado. The container bar serves as the centerpiece to Left Hand’s three acre beer garden.

Left Hand originally reached out to ROXBOX about the project in 2019, but plans were stalled due to the pandemic. The project picked up the pace again in early 2021 with a finish date of early August so the beer garden could open for summer. ROXBOX began designing the container in January 2021, working hand-in-hand with the LeftHand team to create their custom 40’ BeerCan.

In Phase 1, our team outlined and designed every detail of the build, including: exterior color, signage, beer and tap system design and location, window and door placement, location of bar equipment, etc. With design and Phase 1 completed, we took the project into Phase 2 and developed stamped plans to submit to the Colorado modular program. Our team worked with architects and engineers, alongside the State of Colorado, to get stamped and approved plans for the permanent modular structure. Then the fun part – Phase 3 and building out the unit. Once all of the materials were received, it took us 43 days to complete this build (including modular inspections). We delivered the final product and completed a small amount of on-site work in late July 2021, more than enough time for Left Hand’s beer garden grand opening party on August 14th!